Definition
Optimizing content to be cited or recommended by AI-driven answer engines like ChatGPT, Perplexity, and Google AI Overviews. The AI-era counterpart to SEO.
Why it matters
GEO is becoming as important as SEO as customers increasingly ask AI tools for recommendations rather than scrolling Google results. Tactics include structured content (FAQ, schema), clear definitive answers, and presence in AI-readable sources (Wikipedia, Wikidata, llms.txt).